What was it like to be best friends with a Princess
who became an iconic legend as movie star Grace Kelly
Author Joan Dale
Privy Counselor Martin Dale
Excerpts from Articles mentioning Joan and Martin Dale
NEW YORK TIMES: October 18,1960
"RAINIER NAMES U.S. AIDE"
Dale, Ex-Vice-Consul in Nice, Chosen Adviser to Prince
MONTE CARLO, Monaco, Oct. 17 (Reuters) – Martin A. Dale, 28-year-old former United States Vice-Consul in Nice and Monte Carlo, was appointed today private adviser to Prince Rainier III of Monaco.
Mr. Dale becomes the only American member of the Mediterranean principality's Administration, except for the Rev. Francis Tucker, the Prince's Roman Catholic chaplain...
NEW YORK TIMES: March 4, 1961
"RIVIERA BOASTS FACTORIES NOW, ALONG WITH BIKINIS AND ROULETTE"
French Playground Attracts Light Industries, Many With Ties in U.S.
....The Riviera has more to offer American business than a balmy climate, agreeable living conditions and low wages. It has a convenient profit sanctuary – tax-free Monaco.
Aware of this attraction and anxious to make of Monaco something more than a seasonal tourist resort, Prince Rainier appointed a young, Princeton-educated Department of State consul, Martin Dale, of Jersey City, N.J., as his financial adviser.
His task is to persuade American companies to establish sales and management headquarters and small plants in Monaco.
"Between twenty and twenty-five major American companies will open offices and factories in the principality in the next three years," Mr. Dale predicts...
NEWSWEEK: April 3, 1961
page 66 BUSINESS AND FINANCE
"FOREIGN TRADE: MONACOMPANIES"
.....Last September the Prince, who first showed a partiality for Americans by marrying Philadelphia's beautiful Grace Kelly, hired a Yankee to head up a diversification and development program. He's Martin A. Dale, a slim, 29-year-old Phi Beta Kappa from Princeton who was the youngest consul in the U.S. Foreign Service when he quite to accept Rainier's offer.
In his office in the pink palace overlooking Monaco Harbor, the sandy-haired native of Newark, N.J., outlined his aims. "Our goal," said Dale, "is to attract the management and sales headquarters of 30 to 50 leading international corporations within the next three years."
.....Most important, says Dale, are jobs for bright, young Monegasques in the new international managerial class. And, he adds: "With periodic meetings of boards of directors, corporate executives would become sort of supplemental tourists, though some of them, of course, would be living here permanently."
How successful is the program?
In the last two weeks alone, Dale says, three American, one British, and one Swiss company have agreed to open offices in Monaco. Among them: Timex, subsidiary of U.S. Time. However, another 27 applicants were rejected "because they were family operations, which often are difficult to keep tabs on, or because they were not sufficiently reputable outfits."
"Monaco doesn't intend to set itself up as just another tax haven," says Dale. "We can, and will, control this program to a degree no other country has been willing to exert."
THE SATURDAY EVENING POST: July 14-July 21, 1962
"TEMPEST IN A RIVIERA TEAPOT"
page 34....Program Lures U.S. Companies
The program went into high gear in 1961 under the direction of a trim young American, Martin Dale, former U.S. vice consul in Nice. The prince named Dale as his private financial adviser with an office in the palace. Together Dale and Rainier organized the Monaco Economic Development Corporation, to bring new businesses with high standards into Monaco. In 1961 Dale approved forty-six firms which had been enticed by his brochure, Monaco Can Help Your Company.
From the U.S., for instance, came Rust Craft greeting cards, ALCO, which manufactures zippers, Allied Chemical, and Joy Manufacturing. On their way in when the crisis exploded were a New York bank and Chris-Craft boats.
....."We understand that the French irritated over the success of MEDEC."
[Prince Rainier:] "Yes, that's why we ended it a month sooner than we had planned. Yet, strangely enough, when De Gaulle was here in 1960, he asked me about Martin Dale, and he complimented me on our technical advances."
"Then why has he reversed his field?"
"The French delegation told my delegation that we were extracting ourselves from French influence."
"And being influenced by Americans instead?"
Rainier agreed. "If Martin Dale had been a Frenchman, it would probably have been all right. The French say it's in violation of our treaty to hire an American in a government position. But the treaty covers civil servants, which Dale is not. He is a member of my household. If I want a doctor who is a Turk, or an economic adviser who is an Israeli, this is my personal home, and I have a right to decide for myself.
"When the crisis arose, Dale offered his resignation. I said, 'I won't accept it.' But I did suggest that he take his vacation then. 'Your physical absence,' I told him, 'would be a good thing.'"....
FRANCE DIMANCHE - Samedi Soir (1962)
"GRACE VOLE AU SECOURS DE SON MARI"
"En nommant Mrs. Joan Dale sa dame d'honneur, Grace lance un veritable defi aux adversaires de son mari... Mme Dale est la femme du conseiller americain dont la France demande le depart rapide."
(In naming Mrs. Joan Dale her Lady-in-Waiting, Grace throws out a real challenge to the adversaries of her husband. Mrs. Dale is the wife of the American [Privy] Counselor for whom France is demanding a rapid departure.)
FRANCE DIMANCHE - Samedi Soir (March 1962)
"LA RUSE DE LA PRINCESSE GRACE"
".....A la place de Mme Tivey-Faucon, elle a nomme Mrs. Dale come dame d'honneur. Or Mrs. Joan Dale est la femme du conseiller prive americain du prince Rainier, son <eminence grise>, dit-on, et l'homme qui le pousserait a s'opposer aux decisions du gouvernement francais... Au cours de ses trois semaines de conge au chalet de Schonried, pres de Gstaad, Rainier a travaille jour et nuit pour preparer sa contre-offensive..."
(...In place of Madam Tivey-Faucon, she [Princess Grace] has named Mrs. Dale as Lady-in-Waiting. Mrs. Joan Dale is the wife of the American Privy Counselor of Prince Rainier, his 'grey cardinal', they say, and the man who will push him to oppose the decisions of the French government... During the course of his three-week vacation in a chalet at Schonried, near Gstaad, Rainier has worked night and day to prepare his counter-offensive...)
Excerpt from the book, "ANOTHER WAY OF LIVING" by John Bainbridge
page 178....."A few minutes later, a footman came to the reception room, and escorted me across the cobbled courtyard to the small private suite in the west wing of the Palace, where the Prince and Princess live with their family.
I was met at the door by an American woman named Mrs. Dale (her husband, I learned later, is employed by the Prince in a business capacity), who said that the Princess would arrive directly, and showed me into the sitting room, which is modest-sized, comfortably but not ostentatiously furnished, and artfully cluttered with framed family pictures and assorted ornaments and knickknacks. Among the conventional chairs and lounges I noticed a quaint antique blue-and-gilt love seat built for three. 'The French call that an indiscret,' Mrs. Dale said...